Why FertilitySmart™?
Evidence-Led Formulations: Conceive For Women and Conceive For Men combine vitamins and minerals with selected botanical ingredients. The nutrient profile is built around the authorised health claims for the nutrients involved (GB Nutrition and Health Claims Register) — including zinc, which contributes to normal fertility and reproduction, folate, which contributes to maternal tissue growth during pregnancy, and selenium, which contributes to normal spermatogenesis. Manufactured to GMP standards. Certified by the Natural Products Association.
Comprehensive Knowledge Centre: We believe informed choices lead to better outcomes. Our Knowledge Centre — written and reviewed by our named fertility health and nutrition expert Marina Carter — covers topics from egg quality and sperm health to the role of specific nutrients in reproductive nutrition. Whether you have just started trying or have been at it for a while, the articles are organised by topic and source.
Meet Marina Carter, Our Fertility Health and Nutrition Expert
Marina Carter is FertilitySmart’s fertility health and nutrition expert. A specialist health writer with nearly a decade focused on reproductive health, fertility nutrition, and evidence-based approaches to conception, Marina has authored over 30 in-depth articles for FertilitySmart on topics from egg quality and sperm health to the role of nutrients such as CoQ10, folic acid, magnesium, and vitamin E in reproductive wellbeing.
Marina’s writing bridges the gap between clinical research and practical, everyday guidance — presenting evidence honestly, acknowledging uncertainty where it exists, and always encouraging you to work with your GP, gynaecologist, or fertility specialist on decisions specific to your care.
You can read more about Marina here, including the full list of blog and Knowledge Centre articles she has written.
Marina contributes editorial content and ingredient guidance to FertilitySmart. Her statements reflect general nutritional and reproductive health information and are not a substitute for personalised medical advice, diagnosis, or treatment. For your specific situation, please speak with your GP, gynaecologist, or fertility specialist.
Areas of expertise: Fertility nutrition • Reproductive supplements • Female fertility • Male fertility • Hormonal health • Natural conception
Last updated 27 May 2026.
Targeted Fertility Solutions for Men and Women
- FertilitySmart™ Conceive For Men: A daily food supplement formulated for couples trying to conceive. Combines vitamins, minerals, amino acids, and botanical ingredients — including zinc (which contributes to normal fertility and reproduction and to the maintenance of normal testosterone levels) and selenium (which contributes to normal spermatogenesis), per the GB Nutrition and Health Claims Register.
- FertilitySmart™ Conceive For Women: A daily food supplement formulated for couples trying to conceive. Combines vitamins, minerals, and selected botanical ingredients including chasteberry (Vitex agnus-castus). Includes zinc (which contributes to normal fertility and reproduction), folate (which contributes to maternal tissue growth during pregnancy), and vitamin B6 (which contributes to the regulation of hormonal activity), per the GB Nutrition and Health Claims Register.
Prioritising Your Reproductive Health
Transparency and Education: We believe in the power of informed choices. FertilitySmart is committed to transparency, providing clear and accessible information about the science behind our products. Our goal is to debunk myths and empower you with a deep understanding of reproductive health.
Compassionate and Supportive Care: Our approach is defined by empathy and understanding. The fertility journey can be emotional, and we’re here to support you with personalised care and a nurturing community that listens and responds to your needs.
Continuously Reviewed: Our formulations are reviewed by our named fertility health and nutrition expert Marina Carter, who tracks the latest research and updates ingredient guidance accordingly. We don’t conduct primary research — we synthesise the science that exists and translate it into supplement formulations.
Fertility Supplements Designed for Results
At FertilitySmart, our process is rooted in nutritional science. We formulate our supplements to GMP standards and the manufacturing facility is NPA-certified. By focusing on an evidence-led, nutrition-first approach, our supplements are designed to support you and your partner during the time you’re trying to conceive.